What is Google E-E-A-T? Guidelines and SEO Benefits| Moz
A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms.| Moz
Discover how to find your true SEO competitors with data, not guesswork! Learn manual and automated methods to identify competing sites, analyze key metrics, and refine your SEO strategy.| Moz
Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend. Overuse of…| Moz
Reviews and ratings are great ways to show customers and local search engines that your business is worth a visit. Here's everything you need to know.| Moz
Brand Authority is a metric developed by Moz that shows the strength of a domain's brand.| Moz
What Is Google Panda? How To Recover From Google Updates| Moz
What is Google Hummingbird? How To Write For Hummingbird| Moz
Need help understanding local SEO? We've got you! Here are some of the most commonly used local search terms and definitions, so you can sound like a Pro! Explore Local Search Jargon here.| Moz
Marketing through local listings (also known as local citations) can have a major impact on your business. A business listing is an online profile that contains your business name, address, phone number, and other details.| Moz
What Is Google Penguin? How To Recover From Google Updates| Moz
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.| Moz
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in SERPs and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.| Moz
A redirect sends users (and search engines) to a different URL from the one they originally requested. 301, 302, and meta refresh redirects are the most common. There are several ways to set up redirection, read more to see which is right for you.| Moz
This is a meta description — a HTML element that summarizes a web page. While not directly tied to rankings, descriptions can affect CTR. Go on, click!| Moz
Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Learn how Domain Authority is calculated and why it's important to SEO.| Moz
Alt text (alternative text), also known as "alt attributes" describe the appearance and function of an image on a page. Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt…| Moz
Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. Hyperlinks are either 'external' or 'internal' depending on their target URL destination. Internal links are most useful for establishing a strong website architecture and spreading link equity.| Moz
Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Learn more about Google SEO and how to earn high-quality traffic to your website.| Moz