In the competitive world of consumer goods, packaging design plays a crucial role in attracting customers and conveying brand messages. Whether it’s glass bottles or plastic containers, packaging design serves as a visual representation of a brand’s identity and values. One key aspect of packaging design that emerging brands should prioritize is brand consistency. In this article, we will explore what brand consistency means, why it is important for emerging brands, potential pitfalls to ...| BottleStore.com Blog
Packaging design plays a significant role in the success of any small business. It is an essential tool for marketers to create a strong brand identity and stand out from the competition. In this article, we will discuss the do’s and don’ts of packaging design for small businesses, including examples of effective and ineffective packaging design.| BottleStore.com Blog
In today’s competitive retail landscape, establishing a consistent and engaging brand experience across multiple sales channels is vital for business success. Packaging design plays a pivotal role in achieving an effective omnichannel strategy. This article explores the concept of omnichannel, examines the differences between packaging design for eCommerce and brick-and-mortar retail, discusses the potential stringency of packaging requirements in physical stores, highlights key variables e...| BottleStore.com Blog
