Want to know what the best key performance indicators (KPIs) are for PR? We explore the metrics that matter for brand marketing.| WPR
Crisis comms PR is often neglected until the crisis hits. Here's our advice for getting a crisis communications strategy and plan in place.| WPR
To get the PR results you're after, start with a good brief. Read on for tips to write a great PR brief, plus an example PR brief template.| WPR