Data modeling is the process of transforming raw data into actionable insights and conceptualizing the logical hierarchy and relationships of your data.| hightouch.com
Simon Data is a CDP that runs on Snowflake that focuses on helping marketers build audience and orchestrate campaigns across channels.| hightouch.com
Learn everything there is to know about Adobe CDP including products, key features, real-time capabilities, and pros/cons.| hightouch.com
Audience segmentation groups existing or prospective customers into cohorts to deliver targeted marketing campaigns and personalized customer experiences.| hightouch.com
An audience manager is a tool that lets you to segment and aggregate customers into audiences and then sync those audiences to marketing channels.| hightouch.com
Reverse ETL is the process of syncing data directly from a data warehouse to the operational systems used by your marketing, advertising, and operations teams.| hightouch.com