A demand-side platform (DSP) automates real-time bidding for digital ads, optimizing campaigns across various networks for better performance.| hightouch.com
Learn what exactly first-party data is and why it's so important.| hightouch.com
Data modeling is the process of transforming raw data into actionable insights and conceptualizing the logical hierarchy and relationships of your data.| hightouch.com
Learn everything there is to know about LiveRamp, including products, core features, use cases, and pros/cons.| hightouch.com
Discover the power of AdTech: streamline ad campaigns, automate targeting, improve ROI. Learn about types, benefits, and key components.| hightouch.com
Find out what user segments are and how industry leaders are using them to increase conversions.| hightouch.com
Audience segmentation groups existing or prospective customers into cohorts to deliver targeted marketing campaigns and personalized customer experiences.| hightouch.com
Actionable insights are what all companies need to get the most from their data.| hightouch.com
Lifecycle marketing helps you turn people into buyers and turns them into brand champions. Find out how in this article.| hightouch.com
Learn how you can leverage data onboarding link your offline data to your online data to power your marketing use cases.| hightouch.com
Learn how to create a Customer 360 by stitching user profiles together in your data warehouse.| hightouch.com
Learn how to leverage Customer 360 to create actionable customer profiles for your business to drive personalization.| hightouch.com
Reverse ETL is the process of syncing data directly from a data warehouse to the operational systems used by your marketing, advertising, and operations teams.| hightouch.com