Learn everything there is to know about Adobe CDP including products, key features, real-time capabilities, and pros/cons.| hightouch.com
Audience segmentation groups existing or prospective customers into cohorts to deliver targeted marketing campaigns and personalized customer experiences.| hightouch.com
Learn why behavioral data is important to every business, how to collect and analyze behavioral data, and relevant tooling.| hightouch.com
A Composable CDP is a customer data platform that enables you to use any data in your organization to power marketing use cases like audience management, journey orchestration, personalization, and data activation directly from your existing data infrastructure.| hightouch.com
A Customer Data Platform, or CDP, is a solution or architecture that enables you to collect, store, model, and activate your customer data.| hightouch.com
Reverse ETL is the process of syncing data directly from a data warehouse to the operational systems used by your marketing, advertising, and operations teams.| hightouch.com