Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. Why aren’t more companies using them?| hightouch.com
A demand-side platform (DSP) automates real-time bidding for digital ads, optimizing campaigns across various networks for better performance.| hightouch.com
Data modeling is the process of transforming raw data into actionable insights and conceptualizing the logical hierarchy and relationships of your data.| hightouch.com
Simon Data is a CDP that runs on Snowflake that focuses on helping marketers build audience and orchestrate campaigns across channels.| hightouch.com
Learn everything there is to know about Adobe CDP including products, key features, real-time capabilities, and pros/cons.| hightouch.com
Learn everything there is to know about LiveRamp, including products, core features, use cases, and pros/cons.| hightouch.com
LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.| hightouch.com
Learn how to leverage identity graphs to create a single view of your customer.| hightouch.com
Discover the power of AdTech: streamline ad campaigns, automate targeting, improve ROI. Learn about types, benefits, and key components.| hightouch.com
Audience segmentation groups existing or prospective customers into cohorts to deliver targeted marketing campaigns and personalized customer experiences.| hightouch.com
Actionable insights are what all companies need to get the most from their data.| hightouch.com
Lifecycle marketing helps you turn people into buyers and turns them into brand champions. Find out how in this article.| hightouch.com
Learn everything there is to know about Segment including products, key features, real-time capabilities, and pros/cons.| hightouch.com
A marketing campaign is a coordinated series or single promotion of a product, service, or company to increase sales, leads, or brand awareness| hightouch.com
Learn why behavioral data is important to every business, how to collect and analyze behavioral data, and relevant tooling.| hightouch.com
An audience manager is a tool that lets you to segment and aggregate customers into audiences and then sync those audiences to marketing channels.| hightouch.com
Learn how to create a Customer 360 by stitching user profiles together in your data warehouse.| hightouch.com
Learn how to leverage Customer 360 to create actionable customer profiles for your business to drive personalization.| hightouch.com
Reverse ETL is the process of syncing data directly from a data warehouse to the operational systems used by your marketing, advertising, and operations teams.| hightouch.com