Learn how you can calculate lifetime value score in SQL.| hightouch.com
Learn how you can calculate churn rate and revenue churn rate for your business.| hightouch.com
LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.| hightouch.com
Audience segmentation groups existing or prospective customers into cohorts to deliver targeted marketing campaigns and personalized customer experiences.| hightouch.com
Lifecycle marketing helps you turn people into buyers and turns them into brand champions. Find out how in this article.| hightouch.com
Operational Analytics is a category of business analytics that's focused on syncing data from your warehouse directly to your business tools.| hightouch.com
Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.| hightouch.com
Reverse ETL is the process of syncing data directly from a data warehouse to the operational systems used by your marketing, advertising, and operations teams.| hightouch.com