What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
AppsFlyer Incrementality makes it easy to get accurate, unbiased insights into the true value of your marketing outcomes. Find out how inside.| AppsFlyer
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.| AppsFlyer
Mobile A/B testing isn't new - but it is fast becoming the new normal for app builders, designers, and marketers; find out why and how to use it.| AppsFlyer
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.| AppsFlyer