What if you could pay people via email? While it has become commonplace for social platforms to offer one-step payment services, in 2013, Square Cash was an innovative solution that did away with the intermediaries. Users only had to connect a debit card and then they could pay people with an email address. It launched Android and iOS apps which simplified the process even further, and added mobile number functionality a year later. In 2015, Square made Cash available for businesses in the Un...| Business of Apps
NuBank is the largest neobank in the world, with over 90 million customers in Brazil, Mexico and Colombia. Built as an alternative bank without the extortionate fees Brazilian’s regularly faced, NuBank quickly drew a large community of unbanked customers. Co-founder David Vélez had worked as a partner at Sequoia Capital and co-founder Cristina Junqueira was previously employed by the largest bank in Brazil. In the first few years, NuBank struggled to meet the demand, with a waiting list of...| Business of Apps
Starling Bank is one of the three main “challenger banks” in the U.K., which have made inroads into the banking ecosystem with fee-free services, no physical branches and alternative features. In comparison to Revolut and Monzo, Starling Bank has marketed itself as a proper banking institution, albeit without any physical branches. It has been named Britain’s Best Bank at the British Banking Awards four years in a row. Originally launched in 2014, Starling was the first of the three mai...| Business of Apps
The financial sector has not been adverse to technology, however the monumental push by startups in the mid-2010s to disrupt financial sectors, spurred on by governments slackening regulations, forced established players to modernise its services to meet the demands of a new generation of customers. Everything from banking to investment to insurance has been modernised, utilising the power of the internet and mobile to improve speeds, reduce costs and improve customer service. In 2009, fintec...| Business of Apps
Like so many apps, Revolut was built with the intent purpose of fixing a personal issue. Nikolay Storonsky (co-founder and CEO) travelled a lot and was wasting hundreds of pounds on foreign transaction fees, which he understood as an employee at Credit Suisse to be ridiculously excessive. After failing to find a bank that would cover multiple currencies, Storonsky and Vladyslav Yatsenko (co-founder and CTO) left their jobs at Credit Suisse to solve this issue. They started working on Revolut ...| Business of Apps
Klarna is one of the leading fintech companies offering buy now, pay later services, which let consumers pay (BNPL) for things in a series of instalments instead of all upfront. Launched in Sweden in 2005, Klarna had intentions of being the Swedish PayPal, by making online payments simpler for the consumer and merchant. It was somewhat successful in this, but it wasn’t until it launched its BNPL feature in 2016 that Klarna gained international recognition and usage. BNPL is another form of ...| Business of Apps
With the introduction of zero-commission stock trading apps, a whole new class of investor joined the stock market. While some apps have shied away from adding tools to inform and help, eToro built its app from the ground up to be beneficial to inexperienced investors. It did this through its social investment platform, which allows anyone on the app to follow and copy the best performing investors on the network. Through this, inexperienced traders can learn what to watch for and how to mana...| Business of Apps
Before Robinhood, anyone who wanted to invest in stocks would be charged between $5 to $10 a trade. They also needed to invest a minimum of $500 to open an account. Vladimir Tenev and Baiju Bhatt (co-founders) had previous experience building these systems and saw the extraneous costs as little more than gatekeeping people out of investing. “We are not setting any account minimums, which we think unlocks a market of investors who couldn’t do this before,” said Bhatt to CNBC at launch. ...| Business of Apps
Challenger banks in the UK took flight in the mid-2010s, accelerated by legislation from the EU and UK government which welcomed new competition in the industry. In a two year period, Revolut, Starling and Monzo were launched, with an aim to win customers through better mobile experiences. At the time, mobile banking in the UK was a nightmare, some banks were still struggling with the web. Starling Bank was the first on the scene in the UK, launched in 2014. Tom Blomfield, the founder of Monz...| Business of Apps
Cryptocurrency has been in development since the 1980s, but the launch of Bitcoin in 2009 by pseudonymous developer Satoshi Nakamoto was the first bit-currency to catch on outside of academic circles. At its core, cryptocurrency is a decentralised digital currency, which is usually backed by a public ledger (blockchain) to verify transfers, mint new coins and secure individual coin ownership records. For the first few years, Bitcoin enthusiasts mined the currency and tried to get it accepted ...| Business of Apps
Coinbase has led the way for cryptocurrency since its inception in 2012, as the largest exchange in the United States by volume. While known primarily as an exchange and storage service for Bitcoin, Coinbase also offers a wide range of other crypto and fiat currency exchanges. In a time before Bitcoin ballooned in value, Coinbase integrated its payment processing capabilities into Stripe, Braintree and PayPal, alongside merchant partnerships with Dell, Expedia and Time Inc. 2017 was seen as a...| Business of Apps
Mobile payments apps are used by more than two billion people globally, with millions more coming online each year. In India, South-east Asia and South America, some of the younger generation skipped the usual process of owning a credit or debit card, in favour of using mobile apps. Adoption of mobile payments is weakest in developed nations, such as Germany and France, which are finding it hard to ditch cash and cards. Even in the United States, adoption rates trail developing nations by a c...| Business of Apps