Discover how you can perfect your web audience intelligence by looking at Google Analytics, as well as PPC and social advertising channels.| Search Engine Journal
Knowing who you're writing for is a crucial part of any content strategy. Here's a simple five-step framework for applying a buyer persona to your content.| Search Engine Journal
For SEO, keywords still matter. Read about why SEO keywords should be the foundation of your content to address and satisfy searchers' needs.| Search Engine Journal
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here.| Search Engine Journal
Inbound marketing has been the buzzword of the digital marketing world during the past couple of years if not longer. In the SaaS environment, where SaaS content marketing is deemed integral, inbound marketing methodology is not a luxury, but a necessity. However, how can we actually implement the inbound marketing methodology to our SaaS business? While we can be all technical and answer it with complex techniques, SaaS inbound marketing is actually quite simple. Here, we will learn all abou...| Mike Khorev - SEO Consultant