Buyer experience is the entire process a prospective customer engages in from initial awareness to purchase to first using your product or service.| www.aha.io
Every touchpoint with your company and product is part of the customer experience (CX). Delivering a great CX can lead to increased revenue, loyalty, and growth.| www.aha.io
Scroll through the review sites and you will see them. You might even recognize the names. There are the ones who loudly complain. And the ones who happily profess their love for your product. Product managers should love them both equally.| www.aha.io
Customer value is usually defined as the perception of what a product or service is worth. Company valuation is the process of evaluating the economic worth of a business. Unfortunately, customer value and company value were not highly correlated in most startups over the last 10 years.| www.aha.io