Google Analytics source medium is a great dimension for analyzing traffic performance. Here's how to understand it and use it.| Digital Marketing and Analytics | Root and Branch
GA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.| Digital Marketing and Analytics | Root and Branch
Do you want to know more about GA4? Read on for commonly asked questions surrounding Google Analytics 4 as we prepare for the future.| Digital Marketing and Analytics | Root and Branch
Google doesn't always make it easy, but you CAN create a report for GA4 events. Here is the fastest way to do it, plus other options| Digital Marketing and Analytics | Root and Branch
Know the difference between Active Users vs. Total Users? How about New Users? Check out all things about GA Users here.| Digital Marketing and Analytics | Root and Branch