Discover the basic digital marketing terms you should focus on when building a strategy that will help you and your business succeed.| Tower Marketing
In this blog, we’ll break down how to calculate engagement rate, why it matters more than bounce rate in GA4, and what a good engagement rate is.| Tower Marketing
Deciding which digital marketing performance metrics can often be tough. In this blog, we'll go over various metrics you should be paying attention.| Tower Marketing
Does your marketing company have all of these qualities? Use this easy criteria to ask them the right questions and find a good marketing agency.| Tower Marketing
Reach every stage of the buyer journey by taking advantage of Google Ads audiences. Not sure how to get started? We're here to help.| Tower Marketing
Reviewing user engagement metrics in Google Analytics 4 will help you improve your strategies and better understand your target audience.| Tower Marketing
Have you wondered why Google is the best search engine? Find out how YOUR organization can leverage its many benefits.| Tower Marketing