Google's new Core Web Vitals will soon play a key role in SERP rankings, so it's important to understand what they are and how they'll impact your website.| Tower Marketing
Assessing a user’s online behavior will offer strong indicators about your site’s quality. Learn what engagement factors and metrics to use.| Tower Marketing
Domain Authority (DA) is a major metric marketers use to measure SEO progress and the success of website campaigns. But, what is DA exactly?| Tower Marketing
Discover the basic digital marketing terms you should focus on when building a strategy that will help you and your business succeed.| Tower Marketing
In this blog, we’ll break down how to calculate engagement rate, why it matters more than bounce rate in GA4, and what a good engagement rate is.| Tower Marketing
Use this LinkedIn ads checklist to learn the ins and outs of creating, setting up, and launching successful campaigns.| Tower Marketing
This Facebook ads checklist 2025 provides step-by-step guidance to launch, monitor, and analyze your campaigns for success.| Tower Marketing
Does your marketing company have all of these qualities? Use this easy criteria to ask them the right questions and find a good marketing agency.| Tower Marketing
Reach every stage of the buyer journey by taking advantage of Google Ads audiences. Not sure how to get started? We're here to help.| Tower Marketing
Have you wondered why Google is the best search engine? Find out how YOUR organization can leverage its many benefits.| Tower Marketing