Learn how to use Link Explorer to uncover valuable prospects, create a solid strategy, and track your progress.| Moz
Dotbot is our web crawler. Dotbot is different from Rogerbot, which is our site audit crawler for Moz Pro Campaigns. The data we collect through Dotbot is surfaced on this site, in Moz tools, and is also available via our Links API.| Moz
We gather new data for the Moz Link index daily. Starting with high-value links our crawler Dotbot follows links from page to page. We use this data to calculate Moz proprietary link metrics like Domain Authority and Page Authority.| Moz
Wondering how you can improve your Spam Score? In this guide, you’ll learn how to investigate your site’s Spam Score in an effort to better understand how you can impact it.| Moz
Learn how to use Moz's Link Explorer, with our link building research tool you can track your progress and create a link building strategy in less time.| Moz
Spam Score represents the percentage of sites with similar features we've found to be penalized or banned by Google. Our machine learning model identified 27 common features among the millions of banned or penalized sites.| Moz