In the world of A/B testing, experimentation beats opinions. Here's a list of 6 measuring pillars you can use to build a culture of experimentation.| Optimizely
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from website or mobile app. Focus is on improving user experience| Optimizely
Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.| Optimizely