Container shape and style can influence purchase behavior and product perception on shelves. Finding the right jar shape can boost sales, but how to find the right one? Learning about packaging psychology can help food brands make informed choices about their packaging. When it comes to jar shape, design can affect purchasing decisions, and food brands want to ensure they present with appeal. For brands aiming to make a mark, understanding and leveraging the right jar shape can be transformat...| BottleStore.com Blog
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We’ve all been told to never judge a book by its cover, but how many of us live our lives according to this mantra? According to a study by The Paper Worker, a full one-third of all consumer product purchases are made due to packaging. In other words, if you’ve ever bought a bottle of wine just because it had an attractive label, you are far from alone!| BottleStore.com Blog
There are many different elements of product packaging that businesses need to consider. You need to choose what type of packaging material to buy for each of your products, make important decisions about the shape and size of the package, design the label and logo, and more. One important step that some people underestimate is of choosing colors for your product packaging design.| BottleStore.com Blog
While traditional bottles and cans are still dominant as far as beer packaging is concerned, many businesses are looking at alternative bottling methods, design ideas, and sustainability trends to make critical packaging decisions for their products. Especially since on-premises sales dried up at the height of COVID-19, breweries and smaller brands had to pivot to find effective ways to get their beverages in the hands of consumers. | BottleStore.com Blog
When shopping for over-the-counter medication, buying supplements, or grabbing a to-go beverage from your supermarket’s cooler, these products likely have something in common: tamper-evident caps. Tamper-evident caps help ensure product freshness, and they also keep customers safe. After all, if you spot a bottle missing its tamper seal, you probably won’t purchase that product.| BottleStore.com Blog