Demand path optimization is a process for publishers to improve their inventory accessibility. We explain DPO’s details here.| Clearcode
Dynamic creative optimization (DCO) can be referred to as a process and a tool. We describe both and explain DCO technology.| Clearcode
Supply-side platforms provide a programmatic way to deal with the ever-expanding array of AdTech platforms and variables in the programmatic ecosystem.| Clearcode
Supply-side platforms (SSPs) and ad exchanges are key platforms in real-time bidding (RTB). We created a list of the main SSP and ad exchange companies.| Clearcode
One of our AdTech development teams recently built an ad exchange using Amazon Web Services. Read our post to learn more about our project.| Clearcode
Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying.| Clearcode