Demand path optimization is a process for publishers to improve their inventory accessibility. We explain DPO’s details here.| Clearcode
Publishers can create new revenue streams and leverage their first-party data in order to maximize their monetization potential with specific AdTech and MarTech platforms.| Clearcode
Supply-side platforms provide a programmatic way to deal with the ever-expanding array of AdTech platforms and variables in the programmatic ecosystem.| Clearcode
A meta-DSP is a piece of AdTech software that sits on top of existing DSPs. Brands and ad agencies use meta-DSPs to create, run and manage multiple campaigns across many DSPs.| Clearcode
Supply-side platforms (SSPs) and ad exchanges are key platforms in real-time bidding (RTB). We created a list of the main SSP and ad exchange companies.| Clearcode
Integrating a demand-side platform (DSP) with a supply-side platform (SSP) or ad exchange can take anywhere from 2-3 development sprints.| Clearcode
Publishers use supply-side platform to sell their inventory. But what are the main components and features of an SSP? Our infographic reveals all.| Clearcode
Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying.| Clearcode