Supply-side platforms provide a programmatic way to deal with the ever-expanding array of AdTech platforms and variables in the programmatic ecosystem.| Clearcode
Demand-side platforms (DSPs) are one of the main tools used by advertisers to run online media campaigns. They are actually comprised of many different components that work behind the scenes, each playing a key role.| Clearcode
Supply-side platforms (SSPs) and ad exchanges are key platforms in real-time bidding (RTB). We created a list of the main SSP and ad exchange companies.| Clearcode
Publishers use supply-side platform to sell their inventory. But what are the main components and features of an SSP? Our infographic reveals all.| Clearcode
Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying.| Clearcode