In this article, I want to talk about the role of feedback and how PMMs can leverage it to create more effective messaging. At SurveyMonkey, we recently overhauled our entire messaging, and I want to share the seven-step journey we went on and the key learnings we took away.| Product Marketing Alliance
While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated.| Product Marketing Alliance
Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here.| Product Marketing Alliance
Product management lives at the intersection of business, technology, UX, and arguably now, CX. This important function plays a critical role in ensuring that products meet customer needs and expectations.| Product-Led Alliance | Product-Led Growth
From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management.| Product Marketing Alliance
Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.| Product Marketing Alliance
Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.| Product Marketing Alliance