In this guide to brand understanding, we unpack all of the important aspects you need to understand about your company to improve brand performance.| SmashBrand
There is little chance of success when you do not implement a strategic brand identity development process. This guide teaches you each step necessary to win.| SmashBrand
Branding basics are underappreciated. This article "The Basics of Branding" teaches you how to become distinct by sticking to the fundamental principles.| SmashBrand
Brand naming is one of the most difficult decisions when developing a brand, but what makes one name better than another? Get started with the basics here.| SmashBrand
A brand purpose unifies your company across products, people, and processes. How does a company define—and stick to—a value-driving purpose?| SmashBrand
Read this article if your company is considering a line extension vs. brand extension. Find out the strategies for each and review winning and losing examples.| SmashBrand
Unlock expert CPG branding insights from a top agency. Learn how to build, grow, and dominate your market with a powerful branding strategy!| SmashBrand
Brand repositioning requires significant understanding before you can begin the process. This complete guide will teach you all about repositioning a brand.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
We all know that brand differentiation is an important goal, but when there are no new ideas under the sun, is it really possible to differentiate yourself from all the other brands on the shelf?| SmashBrand
The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.| SmashBrand
Brand discovery is an essential part of a brand development strategy. Here's what you must know about brand discovery including how to effectively execute one.| SmashBrand
Learn how to develop a practical brand positioning map and strategize through it. Discover the importance of brand positioning maps for optimizing strategies.| SmashBrand
The brand development index is an important part of your data-driven strategy. Here's a guide that helps you understand the what, why, and how of the BDI.| SmashBrand