Branding basics are underappreciated. This article "The Basics of Branding" teaches you how to become distinct by sticking to the fundamental principles.| SmashBrand
A must-read for any brand hoping to compete on retail shelves. The ultimate guide to retail packaging design goes deep into strategy, trends, testing, and more!| SmashBrand
Whether you’re a new CPG brand or an established category leader, this article will help you understand CPG marketing in this new economy. We discuss the latest CPG trends, strategies, and challenges for consumer packaged goods brands with examples of winning CPG marketing strategies. Having worked alongside internal CPG marketing teams at the world’s leading| SmashBrand
Brand repositioning requires significant understanding before you can begin the process. This complete guide will teach you all about repositioning a brand.| SmashBrand
Learn how to create a go-to-market strategy that ensures the success of your product launch or market expansion with valuable insights from our team of experts.| SmashBrand