Here's a step-by-step guide for creating a performance-ready bottle packaging design. Learn everything you must know about packaging design for bottles.| SmashBrand
Thirsting for a beverage packaging design that performs? Learn the best strategies for drink products and how to identify innovative packaging opportunities.| SmashBrand
Are you a natural products brand looking to stand out from the competition? Learn most effective packaging design strategies for the natural products industry.| SmashBrand
Learn everything you must know about developing a retail-ready ice cream packaging design. This article is your A-Z guide for creating packaging that performs.| SmashBrand
Brand naming is more than important, it's critical to short and long term success; unlock the strategies for creating names that leave a lasting impression.| SmashBrand
There are opportunities to switch from single-use to refill packaging. But is it right for your brand? Understand the risks and rewards of refillable products.| SmashBrand
Learn the Product Naming process From Our Team of Experts. Uncover Strategies Like Emotional, Associative, Experiential Naming, and More in This Complete Guide.| SmashBrand
A must-read for any brand hoping to compete on retail shelves. The ultimate guide to retail packaging design goes deep into strategy, trends, testing, and more!| SmashBrand
Whether you’re a new CPG brand or an established category leader, this article will help you understand CPG marketing in this new economy. We discuss the latest CPG trends, strategies, and challenges for consumer packaged goods brands with examples of winning CPG marketing strategies. Having worked alongside internal CPG marketing teams at the world’s leading| SmashBrand
What is a brand value proposition and how can companies leverage them as tools in their marketing? Here's how to build a brand value prop with real examples.| SmashBrand
Our team of branding experts has put together a comprehensive resource on rebranding to help you understand everything necessary for a successful relaunch.| SmashBrand
Research shows that more than 85% of packaging failures are attributed to unclear or unfocused messaging. To avoid this identify the category purchase drivers.| SmashBrand