With all the hubbub about first-price auctions taking over RTB, there hasn't been enough talk about why second-price auction is the standard bearer.| AdMonsters
We had a chat with IPONWEB's Publisher Wenda Zhou about the state of programmatic, from header optimization tricks to the effects of de-duping auctions.| AdMonsters
Read the latest Real-Time Bidding posts on Admonsters.| AdMonsters
Using ML for better traffic shaping means huge strides forward for healthier ad ops, the future of programmatic and two-sided bid optimization.| AdMonsters
As infrastructure costs mount, actively directing traffic from SSP to DSP may be the future of the open programmatic ecosystem.| AdMonsters
According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.| AdMonsters
By the end of this year, Google, Amazon, and The Trade Desk will control over 60% of the open Internet ad spend.| AdMonsters
The question of “how many intermediaries are actually necessary?” is ringing louder than ever, and to some extent SSPs and DSPs are trying to usurp each other’s positions as there may not be room for both parties.| AdMonsters
Publishers that don’t truly understand how ads.txt works and/or don’t maintain the file could be facing invalid ads.txt entries.| AdMonsters
A DSP, an SSP, and a publisher came together to share their vision of how the industry can evolve. Is a SaaS model the answer?| AdMonsters