With all the hubbub about first-price auctions taking over RTB, there hasn't been enough talk about why second-price auction is the standard bearer.| AdMonsters
According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.| AdMonsters
Publishers that don’t truly understand how ads.txt works and/or don’t maintain the file could be facing invalid ads.txt entries.| AdMonsters
Traffic shaping seeks to solve wasted traffic by selecting a subset of bid requests that are more likely to result in bids when passed on to DSP partners.| AdMonsters
A DSP, an SSP, and a publisher came together to share their vision of how the industry can evolve. Is a SaaS model the answer?| AdMonsters