In this episode of Lets Talk ABM, we speak to Alessandra Possamai, ABM Manager at Shutterstock about the importance of alignment and why the account experience lies at the heart of ABM.| resources.strategicabm.com
One of the hardest parts of ABM is getting buy-in from your Leadership team. In this article, we explore how that's done and why it's so important.| insights.strategicabm.com
We asked 130 B2B marketers what they found most challenging when it comes to ABM. Here's a run down of the top 10 ABM challenges.| insights.strategicabm.com