A bit of an unconventional name for a social app but one that fits with the main function of Gas, the act of “gassing” friends or crushes through polls and giving them compliments. Targeted at high school teenagers and only available in a select few states in America and Canada, the app creates polls such as “Who should DJ at every party?” or “Who do you secretly admire?” with the name of four people at the school. The names can be shuffled or skipped, which provides the user with...| Business of Apps
When the deal to acquire Twitter was finalized, several Twitter alternatives were floated for those that did not like Musk’s politics, his ideas for Twitter, or just wanted a new microblogging platform. Bluesky has been one of the few to maintain steady growth since the acquisition, with a new surge post US election. Bluesky was formed inside of Twitter by the then-CEO Jack Dorsey, as a potential way to decentralize Twitter. After two years in development and consultation, the ‘Authentica...| Business of Apps
Instagram is a photo and short video sharing social network. It was founded in 2010 by software engineer Michel Krieger and computer programmer and former Google-employee Kevin Systrom. The iOS release took place in October 2010, and the Android in April 2012. The idea for Instagram came when Systrom was holidaying with his partner in Mexico in 2010. He and Krieger had a developed a multi-feature social platform called Burbn, focused on location sharing. He was contemplating adding photo sha...| Business of Apps
Pinterest is an image search platform, which functions somewhat like an online mood board. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others. Pinterest was launched by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010. Silbermann had previously worked in the advertising department at Google. Prior to Pinterest, Silbermann and Sciarra launched an app called Tote, which failed to gain traction. Launched on March 2010 to family and friends,...| Business of Apps
Elephant in the room - the TikTok ban. Here's the latest. Plus, a contingency plan just in case TikTok can't finesse this thing.| The Shelf, a Data-First Influencer Marketing Company
Social media is powerful for achieving content goals but has pitfalls. Get up to speed on the latest facts and trends in platforms, consumption, engagement, and more.| Content Science Review
