RFM stands for “recency, frequency, and monetary. The RFM model is a well-known customer retention tool that businesses use to segment and target their customers.| Express Analytics
Number of customers who leave your business in a given period is called churn. Churn can be analyzed at the customer, account, product, or service level. Customer churn rate, is the frequency at which individual customers leave a business in a specific time period. It can also be looked at by product/service, or at the account level.| Express Analytics