Sales qualification involves evaluating prospects to determine if they are a good fit for your product. Learn 12 qualifying questions for sales to ask.| ZoomInfo Blog
Demand generation requires an understanding of your target audience. Discover core responsibilities and tactics for developing a demand generation strategy.| ZoomInfo Blog
Strong data is vital to account-based marketing success. Learn four ways to build an ABM program using data, and find out how to deploy your ABM strategy.| ZoomInfo Blog
ZoomInfo's definitive guide on lead scoring: Learn proven methodologies to rank prospects, align sales and marketing teams, and accelerate your sales pipeline.| ZoomInfo Blog
The customer lifecycle is the journey your customer takes with your brand. Learn how to act decisively in each stage of the cycle for maximum return.| ZoomInfo Blog
Key Performance Indicators help marketers reach their goals and prove their impact. Learn which KPIs experts track for every marketing channel.| ZoomInfo Blog
Dive into the world of lead generation with our introductory guide. Learn the basics and understand its pivotal role in successful business growth.| ZoomInfo Blog
You’re qualifying leads, but they aren’t converting. Learn five tips for better inbound lead qualification to ensure your sales team only handles the best.| ZoomInfo Blog
Responding to buying signals can mean the difference in closing a deal. Learn how to identify your prospects' behaviors by using the examples in this guide.| ZoomInfo Blog
What is a buyer persona? Learn how to build personas using key data points about your customers, and review examples of what a good persona looks like.| ZoomInfo Blog
Total addressable market (TAM) is often expressed in terms of total revenue. Learn how to calculate TAM using top-down and bottom-up market size approaches.| ZoomInfo Blog
A go-to-market (GTM) strategy has to be built with Intelligence. Learn the steps for creating a GTM strategy including positioning, pricing and more.| ZoomInfo Blog