Validating marketing mix models through practical application and comparing forecasts to actual results. Test and learn for continuous improvement.| Recast
Google recently announced the launch of their new open-source MMM software called Meridian. We break down both its features and limitations.| Recast
In this article, we discuss what are the pull forward and pull backward effects and how these can help you run more ROI-positive sales.| Recast
A guide on how to prioritize marketing tests by impact—not just precision—when you can’t run them all.| Recast
Internal metrics won't prove your MMM works. Learn how to validate models with real tests before making million-dollar budget decisions.| Recast
Combining MMM with Conversion Lift Studies offers a clearer insight into marketing efficiency. But how do they enhance the accuracy of MMM?| Recast
Recast's checklist template of important features to consider when evaluating a media mix modeling vendor or building your own MMM in-house.| Recast
Master Marketing Mix Modeling (MMM) for effective planning and forecasting—unlock realistic budgeting and insightful data-driven decisions.| Recast