A guide to the two step flow theory of communication, including definitions and examples of opinion leaders and opinion followers.| Media Studies
Explore Mulvey's influential film theory which describes how women are reduced to objects for the gaze of the protagonist and male audience.| Media Studies
Feature-length films and 30-second advertisements are mainly driven by two narrative codes. This brief guide will take you through both.| Media Studies
Find out more about the codes and conventions of different media forms.| Media Studies
Easy to understand definition and examples of key intertextuality concepts: homage, parody, satire, pastiche, and Easter eggs.| Media Studies
An introduction to this important principle of efficient and effective storytelling with definitions and examples from popular media texts.| Media Studies
Revising media studies? Find out more about the importance of codes in the study of signs with our definition and examples.| Media Studies