Competitive insights are learnings about rival businesses that help you make better business decisions.| Semrush Blog
The buyer’s journey refers to the awareness, consideration, and decision stages a customer goes through.| Semrush Blog
A content marketing funnel is a collection of content that engages users at every stage of the buying journey.| Semrush Blog
Landing page SEO is the process of optimizing your landing pages for users and search engines.| Semrush Blog
Unique value propositions explain what sets you apart. Read some examples and learn how to craft yours.| Semrush Blog
Google Trends is a free tool that analyzes the popularity of search queries in Google Search.| Semrush Blog
A marketing funnel is a model of the customer journey that represents the buying stages people go through.| Semrush Blog
Split testing is comparing two versions of the same content to see which performs best. Find out how to do it.| Semrush Blog
Gated content is content that’s put behind a data capture form to generate leads and grow your email list.| Semrush Blog
Long-tail keywords are highly precise search engine queries. Optimizing for them could help you get more high-quality traffic.| Semrush Blog
Learn about lead generation strategies, including content marketing, SEO, and social media advertising.| Semrush Blog