Brand equity is one of the tell-tale signs of the overall health of a brand. Here are a few methods to successfully measure it.| Prowly
What is owned media, and how do top brands get it right? See four impressive examples of quality content in action.| Prowly
Learn how to measure brand engagement with useful metrics to show off your success and the positive impact you've had on your clients PR ROI.| Prowly
Reach vs impressions: Understand the key PR metrics that highlight your strategy's impact and show real value to stakeholders.| Prowly
Enhance your PR evaluation process with effective measurement strategies. Learn how to track success and improve future campaigns.| Prowly
Discover the essentials of crypto PR packages. Find out what to ask before investing in effective PR services for Web3.| Coinbound
Learn how to extract strategic insights from raw monitoring data and become a strategic PR and business advisor.| Prowly
What is hyper-targeting? Learn how to find the most relevant recipients for each of your pitches. Read tips from a PR pro, Sandra Torres.| Prowly
PR Reports are crucial part of every PR specialist's job. We've provided an extensive example and two templates that you can use by yourself.| Prowly
Measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Here's how to create your PR reports.| Prowly
Get a list of the best ChatGPT prompts for idea generation, content creation, research and reporting in Public Relations.| Prowly
Learn what Advertising Value Equivalency is, how to calculate it and why you should track AVE alternatives to show your PR campaigns success.| Prowly
How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.| Prowly
Learn to drive better PR results by using relevant metrics, such as brand sentiment analysis, based on real-life examples.| Prowly