Discover the essentials of digital marketing automation and its benefits, plus actionable steps to streamline your marketing efforts and improve ROI.| Dotdigital
Learn how to leverage customer data with a single customer view, how it works, and how it can improve your marketing.| Dotdigital
Learn how to leverage personalization techniques like dynamic content, custom recommendations, and tailored automation paths to create engaging experiences for your customers.| Dotdigital
Email segmentation boosts the effectiveness of your email marketing campaigns. So, why are brands ignoring this best practice strategy?| Dotdigital
Email vs. SMS: what do your customers prefer? Discover differences in engagement, cost, and ROI to choose the best channel for your business.| Dotdigital
Discover the best practices for email personalization in boosting engagement rates and conversions in email marketing campaigns.| Dotdigital
Optimize your marketing strategy with predictive analytics to grow your business and outsmart your competitors.| Dotdigital
Learn how to create and implement a successful cross-channel marketing strategy with our comprehensive beginner's guide.| Dotdigital
Learn how to choose the right marketing channels to connect with customers and improve their experience with our expert guide.| Dotdigital
Learn all about email service providers (ESPs) and how it can help you to create, send, and analyze your email marketing campaigns.| Dotdigital
Discover the 6 C's of email deliverability that every marketer needs to know to optimize your campaigns, improve engagement rates, and boost ROI.| Dotdigital
Discover the top email marketing metrics for measuring the success of your campaigns and achieve better ROI.| Dotdigital
Discover SMS marketing best practices, types of messages you can implement into your marketing strategy, and how to get started today.| Dotdigital
Discover 8 SMS marketing programs to boost engagement and ROI. Learn how to personalize and automate your SMS campaigns effectively.| Dotdigital
Learn cross-channel personalization for tailored experiences. Discover key strategies for personalized content to boost engagement and sales.| Dotdigital
Discover how our eRFM segmentation tool can help you create tailored experiences and target the right customer at the right time.| Dotdigital