Crypto User Base: 6 Things You Didn’t Know | adjoe
Are you a crypto wallet publisher? Grow your crypto user base by drawing in loyal mobile gamers with these 6 initiatives.| adjoe
Are you a crypto wallet publisher? Grow your crypto user base by drawing in loyal mobile gamers with these 6 initiatives.| adjoe
Familiarize yourself with the most crucial adtech terms you need to know with our Adtech Glossary. From IAP to ARPU, we’ll break mobile adtech for you.| adjoe
Want to grow your app’s user base? Find out how user acquisition teams work with adjoe to grow their app and connect with more users across the globe.| adjoe
Straight from our in-house experts to your screen – read up on the latest programmatic advertising topics written by our colleagues.| adjoe
ARPDAU is Average Revenue Per Daily Active User. We cover how to BOOST ARPDAU with rewarded ads, user segments, promotions, and IAP in 2025| adjoe
Discover one of adjoe’s success stories with Prodege, who doubled its mobile revenue with Playtime. This was without cannibalizing existing revenue stream.| adjoe
Revenue forecasts & engagement times: Discover the most popular games & trends based on data from the Mobile Games Index 2025 & beyond.| adjoe
Find out about how adjoe’s Playtime ensures a quality in-app experience for publishers and advertisers with its user opt-in model. Read more.| adjoe
From low revenues & eCPMs, churn, limited targeting options – here are 5 signs you need a new ad monetization solution for your mobile app.| adjoe
There's one link that most miss in their hybrid monetization. Yet, this one element allows to effectively monetize even non-payers. Read now.| adjoe
Are you an app business owner looking to find new ways to retain your users? Read up on app loyalty strategies in our blog.| adjoe
Find out what a medium rectangle ad is in mobile adtech. How big is an MREC ad, why are they so popular & how can you maximize their impact?| adjoe
What are rewarded video ads in mobile advertising? Discover why rewarded video ads is popular for advertisers, publishers & users. 2025 guide!| adjoe
adjoe is a fast-growing adtech company that ensures advertisers, publishers & brands reach their app’s reach & revenue goals.| adjoe
How can Playtime boost IAP revenue without cannibalizing it? Discover how the rewarded ad format gives publishers an optimal in-app economy.| adjoe
What is eCPM, why does it matter and how do you calculate it? Here's what you need to know about effective cost per mille.| adjoe
What are social casino games in mobile gaming? Discover top characteristics of social casino games 2025 genre, who’s playing them & how they are monetized.| adjoe
Want to monetize your app? Find out how adjoe’s partners have successfully monetized their users in these case studies from top publishers.| adjoe
Discover how publisher Macadam increased its ARPDAU, engagement & eCPMs by at least 15% after integration Playtime’s rewarded solution.| adjoe
Read our case studies on how our team at adjoe has working with app businesses around the globe to boost app loyalty & retention.| adjoe
Discover one of adjoe’s latest success stories as Gameloft increases its user engagement & ad revenue by 20%.| adjoe
Are there bad ads that disrupt? What are disruptive ads & ad experiences? Find out how to deliver the best ad experience for your users.| adjoe
Are you asking yourself: "How do I reduce churn?" Discover what causes app user churn & ways to recover churned users in your mobile app.| adjoe
What is Playtime? Why is it so celebrated by app publishers? Discover how Playtime rewards increase app engagement & publisher revenue.| adjoe
Running out of ideas to boost your mobile user acquisition strategy? Turn to our blog for the latest ideas from our in-house experts.| adjoe
Keen to keep up with the latest in mobile gaming? Our experts will guide you through mobile games-related topics to follow this year our blog.| adjoe
Find out what our in-house colleagues & external adtech experts are saying in interviews. Here’s the latest – from programmatic topics to rewarded ads.| adjoe
Are rewarded ads worth it? Discover the state of these ads & what publishers must tackle to ensure they enjoy the benefits of rewarded ads.| adjoe
Discover which user acquisition KPIs to track & understand how to use this data to grow your app sustainably & stay ahead of the competition.| adjoe
Some call it gamifying loyalty apps. We call it tapping into the reach, revenue & engagement potential unique to mobile gaming. Here’s why.| adjoe
Times are tough in adtech. Leverage the latest app monetization trends for 2025 – from engagement mechanisms & fair ad mediation.| adjoe
What is your app’s active user rate & how do you calculate it? Find out why successful mobile publishers must maximize their AUR here.| adjoe
What is MAU? Discover how to calculate monthly active users & what this metric says about an app’s stickiness, engagement rate & retention.| adjoe
