Russell H. Colley introduced the DAGMAR model in 1961 in a report for the Association of National Advertisers. The Defining Advertising Goals for Measured Advertising Results (DAGMAR) model, a conceptual framework that sets tangible and measurable targets for advertising campaigns to gauge their performance methodically. The model emphasises that the ultimate goal of an advertising| Communication Theory
Communication theory is the systematic study of the principles and processes by which information is transmitted and understood. It explores the dynamics of interaction, the role of context, the impact of culture, and the effects of media.| Communication Theory
