Content is no longer king when it comes to WeChat marketing. As WeChat evolves, and more content creators join the platform, users are becoming more and more selective on what they read. Given the ever-changing habits of users, it’s inevitable for brands to adjust their strategy as needed — instead of using WeChat as a […]| Marketing China
Key Opinion Leaders (KOL) are China's influencers. I walk you through the best KOL strategy. When to use KOLs, and when to avoid them.| Ecommerce China