Many methods are used to understand the consumer, including market segmentation, persona, and archetype. This article compare persona vs archetype.| Designorate
Persona empathy mapping identifies the users' emotional experience through understanding how they think, feel, do and say about the design.| Designorate
The Kano model is a theory that focuses on customer satisfaction, relying on emotional responses to product quality and functionality.| Designorate
Human-centered design is the approach that places human needs and limitations in a higher priority during the design process.| Designorate