The highest-performing demand generation teams have already moved beyond measuring satisfaction to measuring intent. In today's compressed sales cycles, the window between initial interest and competitive displacement has narrowed to weeks, not months. The question is are your attendees ready to buy.| Certain, Inc
If you’re not tapping into AI to enhance your events, you’re missing a critical opportunity to stay competitive, connect meaningfully with buyers, and prove real marketing impact.| Certain, Inc
In a recent webinar, event strategists from Certain explored how sales and marketing teams can work together to capture and activate intent data from events. Here is a recap of their conversation.| Certain, Inc
As in-person experiences continue to prove their impact, events have evolved beyond simple networking opportunities – they’re now one of the most powerful revenue drivers in B2B marketing. Yet, many organizations struggle to harness event data effectively, missing critical opportunities to connect with buyers and accelerate the sales cycle. In fact, nearly 60% of event […]| Certain, Inc
