How to define SMART marketing objectives (with example RACE KPIs)
Examples of using SMART and SMARTER marketing objectives to set targets for measure your digital marketing channels and campaigns| Smart Insights
Examples of using SMART and SMARTER marketing objectives to set targets for measure your digital marketing channels and campaigns| Smart Insights
Learn how to create a digital marketing strategy using the acclaimed RACE Planning Framework developed by Dr Dave Chaffey of Smart Insights| Smart Insights
Marketers are rapidly adapting their method of budgeting, reporting, and investing in paid owned and earned media to engage their customers| Smart Insights
A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences| Smart Insights
Learn how to create an actionable customer journey map using our RACE template, detecting painpoints and solutions to improve your marketing.| Smart Insights
6 essential parts of a campaign planning template? Using the RACE and SOSTAC® frameworks for campaign planning| Smart Insights
Examples and tips for using the AIDA model in the real world. Perhaps the best-known marketing model, but how do you apply it in day life?| Smart Insights
10 Actionable Digital Marketing Trends for 2025 Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest.| Smart Insights
The Content Distribution Matrix: A new tool to help marketers review and improve content as part of their Content Marketing Strategy.| Smart Insights
How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business?| Smart Insights
What is digital marketing? 'Achieving marketing objectives through applying digital technologies and media' is our primary definition.| Smart Insights
Use our updated digital marketing tools infographic to manage how you use marketing technology to inform your digital marketing strategy| Smart Insights
Global social media research summary updated 2025 from multiple sources: The most relevant statistics to help inform your social media marketing strategy.| Smart Insights
Personalized marketing, we know as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy| Smart Insights
We created the RACE Framework to help digital marketers plan and manage their activities using data and analytics to grow their businesses| Smart Insights
These are the essential ingredients of a digital marketing strategy, and they will help you plan manage and optimize your digital marketing.| Smart Insights
Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention.| Smart Insights
E-commerce conversion rate and lead generation stats compilation for desktop and mobile devices benchmarking averages across different industries| Smart Insights
