Social Media Data Analysis Gives Brands Unfair Competitive Advantages
Using social media data analysis is a great way for uncovering competitive insights that can reveal real market white space for brands.| Michael Brito
Using social media data analysis is a great way for uncovering competitive insights that can reveal real market white space for brands.| Michael Brito
Audience profiling is the process of using data to build a customer persona based on conversational behaviors, analytics and media insights.| Michael Brito
Customer and brand archetypes can be used together to define and understand an audience by mapping brand values to customer expectations.| Michael Brito
Video streaming faces a shift as Gen Z and Millennials favor social, interactive content. Platforms must evolve in 2025.| Michael Brito
Article readership is 2025’s essential metric, shaping how real audiences engage with your brand’s media coverage.| Michael Brito
Discover why Share of Voice isn't the ideal success metric for PR and marketing, and learn how to reframe it as a valuable indicator of brand relevance.| Michael Brito
