A demand-side platform (DSP) automates real-time bidding for digital ads, optimizing campaigns across various networks for better performance.| hightouch.com
Learn everything there is to know about LiveRamp, including products, core features, use cases, and pros/cons.| hightouch.com
LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.| hightouch.com
An audience manager is a tool that lets you to segment and aggregate customers into audiences and then sync those audiences to marketing channels.| hightouch.com
Learn how to create a Customer 360 by stitching user profiles together in your data warehouse.| hightouch.com
Learn how to leverage Customer 360 to create actionable customer profiles for your business to drive personalization.| hightouch.com
A Customer Data Platform, or CDP, is a solution or architecture that enables you to collect, store, model, and activate your customer data.| hightouch.com