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These days, the key to a winning marketing strategy is simple: put your customers first. When you understand what they really want and how to make their lives easier, you’re already ahead of the game. In this guide, we’ll break down how to create a customer-centric marketing strategy that not only makes your customers happy but helps your business grow. Ready to dive in? Let’s get started! Use Data to Drive Decisions To create a successful marketing strategy, data is essential. The k...| Mike Khorev - SEO Consultant
It’s likely that you’ve already learned how challenging it is to create a minimal viable product (MVP) for your software. You almost certainly made some errors along the way. But it’s important to keep in mind that creating an MVP is a difficult process that requires making difficult decisions and working within time and financial restrictions. Here are seven typical MVP development mistakes and steps you can take to avoid them. 1. Lack of Market Research One of the most significant mis...| Mike Khorev - SEO Consultant
Inbound marketing has been the buzzword of the digital marketing world during the past couple of years if not longer. In the SaaS environment, where SaaS content marketing is deemed integral, inbound marketing methodology is not a luxury, but a necessity. However, how can we actually implement the inbound marketing methodology to our SaaS business? While we can be all technical and answer it with complex techniques, SaaS inbound marketing is actually quite simple. Here, we will learn all abou...| Mike Khorev - SEO Consultant