Voice of the Customer Begins at Onboarding: Using Early Feedback to Drive Loyalty
Customer experience professionals and executives know that winning a new customer is only the beginning. The accurate measure of success is how well you onboard that customer and set the stage for a long and loyal relationship. This means the Voice of the Customer (VoC) – the feedback, needs, and perspectives your customers share – should be actively sought and embraced from the beginning of the onboarding process. | GUIDEcx
