Social proof—showing that others have already benefited from a product—is a great way to overcome sales objections. Let’s take a look.| Boast
Today’s digital marketing strategies don’t just target consumers—they target consumers’ brains. From endless scrolls to irresistible headlines, so much modern content is designed to trigger dopamine, the chemical that fuels anticipation and habit. This creates powerful opportunities for engagement, but it also raises ethical concerns about overstimulation and consumer fatigue. While working within the dopamine economy, can marketers capture attention...| Web Ascender
This simple, 3-step video marketing campaign blueprint is designed to bring your customers from awareness through consideration to purchase.| Boast
Testimonials and reviews are critical to your sales process. Let's see how to gather and use testimonials throughout your sales funnel.| Boast
Smartphones have made it easier than ever to capture video of all types, including video testimonials. But testimonials with poor lighting, background noise, or awkward framing, can be a turn-off. Whether you’re encouraging your customers to record their own testimonials or filming them yourself in person, these tips will help you capture professional, authentic footage—no…| Boast
Some of your best customers might not love being on camera. Try these strategies to help camera-shy customers leave a video testimonial.| Boast
A great video testimonial is a powerful tool. Unlike written reviews, video testimonials allow potential customers to hear directly from satisfied clients, creating an emotional connection that builds trust and credibility. However, not all video testimonials are equally effective. Long, unstructured testimonials can lose their impact quickly. The most effective testimonials are short—ideally between 30…| Boast
Many video editing services provide a wide array of features, but how many of these features do you actually need and use? How many of these features are just making it more difficult to find the features that you actually need, or simply driving up the price of the software? Most users only need a…| Boast