Despite limitations of the FLoC origin trial, we have learned a fair amount about how FLoC might work in the future.| AdMonsters
Eight ad tech execs share what this latest twist in the tale of the cookie's eventual death means for Google and the ad tech ecosystem.| AdMonsters
Panorama ID has delivered higher yield in programmatic initiatives, specifically 3x the average CPM for non-addressable inventory.| AdMonsters
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters
First-party data can be made targetable as a cohort, rather than the current model which reaches people with sometimes ‘creepy’ hyper-targeted marketing.| AdMonsters