The traditional sales approach is taking a back seat to a more dynamic and customer-centric strategy known as product-led sales. This paradigm shift is not just a buzzword but a fundamental transformation in the way businesses interact with their customers.| Product-Led Alliance | Product-Led Growth
It would be nonsensical to suggest that a business, internally or externally, has to share everything with everyone all the time. Doing so can be just as dangerous as saying nothing at all.| Product-Led Alliance | Product-Led Growth
Value means utility. And utility means providing the user with something measurable that actually solves their problem and improves their life.| Product-Led Alliance | Product-Led Growth
With AI so readily available, the possibilities of how the tech can be used is being pushed to its limits with exciting results. The two big names on the block right now are Google Bard and ChatGPT, each with its own capabilities users are mastering for their own benefit.| Product-Led Alliance | Product-Led Growth
AI plays a transformative role in augmenting the capabilities of product-led growth strategies. By leveraging AI-driven insights and automation, companies can optimize various aspects of the PLG lifecycle, including user onboarding, engagement, and retention.| Product-Led Alliance | Product-Led Growth
Product-led sales is a customer-centric approach that places the product or service front and center in the acquisition, activation, and retention processes.| Product-Led Alliance | Product-Led Growth
Where consumers are bombarded with choices, personalized experiences cut through the noise. It fosters a sense of connection, making customers feel understood and valued. This is the cornerstone of a successful PLG strategy.| Product-Led Alliance | Product-Led Growth
Don't be confused about the different business strategies. Zero in on what makes each one unique and how you can use them to your advantage.| Product-Led Alliance | Product-Led Growth
AI enables companies to tailor the onboarding process to each user's unique needs and preferences. By collecting and analyzing individual behavior and interaction data, AI can make recommendations that guide users to relevant features or resources.| Product-Led Alliance | Product-Led Growth
Statistically, organizations that use proven methods of managing projects can manage plans that are 2.5 times more efficient. Explore the differences between the best agile frameworks and methodologies.| Product-Led Alliance | Product-Led Growth
Businesses ahead of the curve are embracing product-led growth expansion strategies to capture new market opportunities, establish a competitive edge, and secure a sustainable future.| Product-Led Alliance | Product-Led Growth
The product management profession is notoriously mystifying and many people aren’t actually sure what product managers do. Even some product managers disagree! If that’s you don’t worry, this article will answer (almost) every question you have about the confusing product manager title.| Product-Led Alliance | Product-Led Growth
Since late 2022, the world hasn’t quite been the same. For months, ChatGPT was peerless. This changed in March 2023 when the world’s largest search engine entered the game: Google released Gemini (formerly known as Bard).| Customer Success Collective
Your goal as a product manager, as someone who runs a business, would be to reduce the distance between when a customer is aware of your products and when they try out your product.| Product-Led Alliance | Product-Led Growth
You want to entice your potential customers by delivering a soundproof demonstration. Your goal is to show the product’s value without giving away its full function. A taster, if you will. This is known as the freemium strategy.| Product-Led Alliance | Product-Led Growth
By creating engaging and informative content that speaks to the needs and interests of their target audience, companies can build brand awareness and generate leads that are more likely to convert into customers.| Product-Led Alliance | Product-Led Growth
When you empower your employees, you give them a sense of authority and autonomy to make the customer experience the best it can be. Think of it as giving your employees the right tools to handle customer interactions quickly and smoothly.| Product-Led Alliance | Product-Led Growth
Are you tired of the same old customer success approach? It's time to shift your thinking to outcomes-based strategies. In this article, we'll explore the power of outcomes-based thinking and how it can revolutionize the way you approach customer success.| Customer Success Collective
Usually the VP Growth is responsible for self-serve revenue, and that's the key metric that they're held accountable for. It's a good model that works in a number of companies.| Product-Led Alliance | Product-Led Growth
Let's break down both the product-led growth and freemium strategies, the pros and cons of each, and why you should choose one or the other.| Product-Led Alliance | Product-Led Growth
Community-led growth (CLG) is a business strategy that leverages a company’s user base to foster engagement, build advocacy, and drive organic customer acquisition.| Product-Led Alliance | Product-Led Growth
Community-led growth is a strategy that uses an engaged community to acquire and retain customers, while also expanding the reach of a business.| Community-Led Alliance