A guide to Alison Bechdel's test and her measurement of the representation of women in mainstream films, including definition and examples.| Media Studies
Learn about how moral entrepreneurs exaggerate the threat posed by groups of people and label them as folk devils and create a moral panic.| Media Studies
Introduction to Gauntlett's ideas on the representation of gender and identity in the media - fluid, constructed, negotiated and collective.| Media Studies
An introduction to the methods news organisations use to frame a story and influence the audience's opinion of important issues.| Media Studies
The Uses and Gratifications Theory attempts to explain why we deliberately choose to engage with certain texts and the gratifications they provide.| Media Studies
Explore how producers fix the meaning of texts through anchorage, such as captions, so the audience will decode the preferred reading.| Media Studies